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A Descriptive study on determining multichannel contact resource allocation strategy through customer lifetime value (CLV) analysis

Baljon, Madel Demdam

A Descriptive study on determining multichannel contact resource allocation strategy through customer lifetime value (CLV) analysis Madel Demdam Baljon - Manila De La Salle University 2011 - iii, 187p.

Master of Science

LC Class. No.: CD-01190t

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