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Exploring the relationship between profile and characteristics of consumer and their behavior in online shopping: towards effective marketing strategies for online entrepreneurs

Manuel, Zaphalyne Pearl V.

Exploring the relationship between profile and characteristics of consumer and their behavior in online shopping: towards effective marketing strategies for online entrepreneurs Zaphalyne Pearl V. Manuel - Nueva Vizcaya Saint Mary's University 2012 - ix, 163p.

Master of Business Administration

LC Class. No.: CD-02456t

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