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The relationships between brand equity, brand preference and purchase intent of premium condominium units

Prado, Josef Karlo V.

The relationships between brand equity, brand preference and purchase intent of premium condominium units Josef Karlo V. Prado - Manila De La Salle University 2013 - v, 105p.

Marketing

Subjects--Uniform Titles:
Marketing

LC Class. No.: CD- 03273t

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