A study on the influence of facebook on brand equity of airline brands in the Philippine Airline Market (Record no. 6475)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00559nam a22001817a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ched51034515 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240425163200.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140129t xxu||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | CD-03040t |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| -- | 7229 |
| -- | 7229 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Albino, Ruby Jean C. |
| 245 ## - TITLE STATEMENT | |
| Title | A study on the influence of facebook on brand equity of airline brands in the Philippine Airline Market |
| Statement of responsibility, etc. | Ruby Jean C. Albino |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila |
| Name of publisher, distributor, etc. | De La Salle University |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 195p. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Marketing |
| Degree type | Master of Science |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Thesis and Dissertation |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Commission on Higher Education | Commission on Higher Education | 03/16/2023 | CD-03040t | 03/16/2023 | 03/16/2023 | Thesis and Dissertation |