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Social media influencing Dementrio P. Salipsip, Jacqueline L. Lucero, and Suzanne Llanera

By:

Salipsip, Dementrio P

Material type: Text

TextSeries: Enderun Colleges Scholarly Review. 1 Social media influencing ; Volume 3 | Lucero, Jacqueline L ; | Llanera, Suzanne ; Publication details: Taguig City Enderun Colleges 2018Description: pages 5-20 Journal articleISSN:

26723301

Subject(s):

Summary: Social media plays an important role nowadays in the lives of millions of people all over the world; thus, it shifts many of the industries' operations in order to cope up with the rise of technological advancement that keeps on driving the consumers and business owners in dealing through different platforms. This study shows the respondents' behavior on how and why they use social media and how it affects their decision in terms of purchasing.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Notes	Date due	Barcode
Journal Filipiniana	Commission on Higher Education	JF	JF ECSR Vol. 3, no. 1 (Browse shelf(Opens below))	2	Available	copy 1		CHEDJF-000005
Journal Filipiniana	Commission on Higher Education	JF	JF ECSR Vol. 3, no. 1 (Browse shelf(Opens below))	2	Available	copy 2		3CHEDJF-0000050

Published in Enderun College Scholarly Review Vol. 3, no. 1 (AY 2019-2020)

Includes bibliography.

Social media plays an important role nowadays in the lives of millions of people all over the world; thus, it shifts many of the industries' operations in order to cope up with the rise of technological advancement that keeps on driving the consumers and business owners in dealing through different platforms. This study shows the respondents' behavior on how and why they use social media and how it affects their decision in terms of purchasing.

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