Salipsip, Dementrio P. <br/><br/>
Social media influencing 
Dementrio P. Salipsip, Jacqueline L. Lucero, and Suzanne Llanera 
 - Taguig City  Enderun Colleges  2018 
 - pages 5-20  Journal article 
 - Enderun Colleges Scholarly Review  1  Social media influencing  Volume 3  26723301 .
 - Lucero, Jacqueline L. Llanera, Suzanne .
<br/><br/> Published in Enderun College Scholarly Review Vol. 3, no. 1 (AY 2019-2020) 
<br/><br/>Includes bibliography. 
<br/><br/> Social media plays an important role nowadays in the lives of millions of people all over the world; thus, it shifts many of the industries' operations in order to cope up with the rise of technological advancement that keeps on driving the consumers and business owners in dealing through different platforms. This study shows the respondents' behavior on how and why they use social media and how it affects their decision in terms of purchasing.  
<br/><br/><label>ISSN: </label>26723301 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media.<br/>Social media and society.<br/>Social media -- Influence.