TY  - BOOK
AU  - Salipsip, Dementrio P.
TI  - Social media influencing
SN  - 26723301
PY  - 2018///
CY  - Taguig City
PB  - Enderun Colleges
KW  - Social media
KW  - Social media and society
KW  - Social media -- Influence
N1  - Published in Enderun College Scholarly Review Vol. 3, no. 1 (AY 2019-2020); Includes bibliography
N2  - Social media plays an important role nowadays in the lives of millions of people all over the world; thus, it shifts many of the industries' operations in order to cope up with the rise of technological advancement that keeps on driving the consumers and business owners in dealing through different platforms. This study shows the respondents' behavior on how and why they use social media and how it affects their decision in terms of purchasing.
ER  -