Bernabe, Cynthia R. <br/><br/>
Bleisure  : a quantitative study on the destination as a factor in attending MICE events 
Cynthia R. Bernabe, Isabel Beatriz Tagle, Anael Amores, Hazel Francisco, Myrrel Winter 
 - Taguig City  Enderun Colleges  2018 
 - Pages 67-79  Journal srticle 
 - Enderun Colleges Scholarly Review  5  Bleisure: a quantitative study on the destination as a factor in attending MICE events  3  26723301 .
 - Tagle, Isabel Beatriz Amores, Anael Francisco, Hazel, Winter, Myrrel .
<br/><br/> Published in Enderun College Scholarly Review Vol. 3, no. 1 (AY 2019-2020) 
<br/><br/>Includes bibliography. 
<br/><br/> Bleisure is the act of mixing business travel with leisure or vacation time. With the rise of bleisure, this research aimed to study if a destination is a significant consideration for attendance to a MICE event. Moreover, this research answered the question of what are the other facators that would most affect the attendee's decision to come to the event. This study employed the quantitative research method and conducted an online survey to the participants holding supervisory level in a business company that has attended MICE events.  
<br/><br/><label>ISSN: </label>26723301 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events<br/>Congresses and conventions.<br/>Meetings.