TY  - BOOK
AU  - Bernabe, Cynthia R.
TI  - Bleisure: : a quantitative study on the destination as a factor in attending MICE events
SN  - 26723301
PY  - 2018///
CY  - Taguig City
PB  - Enderun Colleges
KW  - Special events
KW  - Congresses and conventions
KW  - Meetings
N1  - Published in Enderun College Scholarly Review Vol. 3, no. 1 (AY 2019-2020); Includes bibliography
N2  - Bleisure is the act of mixing business travel with leisure or vacation time. With the rise of bleisure, this research aimed to study if a destination is a significant consideration for attendance to a MICE event. Moreover, this research answered the question of what are the other facators that would most affect the attendee's decision to come to the event. This study employed the quantitative research method and conducted an online survey to the participants holding supervisory level in a business company that has attended MICE events.
ER  -