TY  - BOOK
AU  - Laroscain,Joseph A.
TI  - Communicating risk:  : analysis of the communication materials on the risks of using mercury in small-scale mining
PY  - 2018///
CY  - Quezon City 
PB  -  : University of the Philippines - Open University
KW  - Risk communication
KW  - Mercury
KW  - Environmental aspects
KW  - Health aspects
KW  - Small-scale mining
KW  - Mining and the environment
N1  - Dissertation (Doctor of Communication Program) -- University of the Philippines - Open University, July 2018
N2  - This study entitled Communicating Risk: An Analysis of the Communication Materials
 on the Risks of using Mercury in Small-Scale Mining, examines the communication
 materials produced by Department of Environment and Natural Resources (DENR)
 and Ban Toxics highlighting the risks of using mercury in artisanal and small-scale
 mining. The study makes use of Norman Fairclough's Critical Discourse Analysis
 (CDA) in the assessment of the communication materials, and the Transtheoretical
 Model of Behavior Change (TTM) by Prochaska and De Clemente, in the evaluation of
 the small-scale miners' response to the communication materials. Through textual
 analysis, interviews, and focus group discussions (FGDs), the study reveals the
 linguistic patterns used in the textual materials, the discourses, and the discursive
 practices behind the production and consumption of the communication materials. The
 study also narrates the response and experiences of the small-scale miners after
 being exposed to the communication materials. Lastly, the study reveals that the
 small-scale miners' decision to accept or reject the message of the communication
 materials does not solely depend on the linguistic patterns, content, visual images,
 and other textual properties of the communication materials. And finally, the study
 recommends that concerned government and non-government agencies should
 revisit, re-assess, and review their approach, methods, and policies in producing
 development communication materials on the risks of using mercury in small-scale
 mining to properly address the needs of the intended audience
UR  - http://181.215.242.151/cgi-bin/koha/opac-retrieve-file.pl?id=8b6cbfac834cbff82ed81014f822ad08
UR  - http://181.215.242.151/cgi-bin/koha/opac-retrieve-file.pl?id=23fd2692344125812e7430ad1c552f8d
ER  -