TY  - BOOK
AU  - Mendoza,Lynle N.
TI  - Determinants of customer behavior to sustain the return intentions program of Marinduque
PY  - 2018///.
CY  - Manila
PB  -  : Philippine Women's University
KW  - Customer behavior
KW  - Marketing research
KW  - Philippines
N1  - Thesis (Master in Business Administration) -- Philippine Women's University, July 2018
N2  - The purpose of this research was to evaluate the determinants of
customer behavior as basis for the development of sustainable return intentions
program. Surveys were completed by the local and foreign tourists visited in the
province of Marinduque. The study aims to answer which among the factors of
customer behavior (Cultural, Social, Personal and Psychological) greatly
influence the return intentions and served as basis of the province to develop a
sustainable return intentions program. Through a survey of 397 local/foreign
tourists in the province, it was found out that the the respondents' demographic
profile posted significant differences in the respondents' perceptions. In
particular, gender, age, civil status, and educational attainment showed
significant differences in the respondents' mean ratings on several variables that
were considered in the study. Results of the test of Correlation showed
significant and positive correlation between the determinants of Customer
Behavior and areas defining the Return Intention programs. The study also
showed that Psychological Factors have the strongest relationship with the
different facets of sustainability of Return Intentions
UR  - http://181.215.242.151/cgi-bin/koha/opac-retrieve-file.pl?id=6698b9c60ee4800b544adec36728e8e1
UR  - http://181.215.242.151/cgi-bin/koha/opac-retrieve-file.pl?id=73e80eec5fe2855c1c604594db73e7ce
ER  -