Bleisure : a quantitative study on the destination as a factor in attending MICE events Cynthia R. Bernabe, Isabel Beatriz Tagle, Anael Amores, Hazel Francisco, Myrrel Winter
Material type:
TextSeries: Enderun Colleges Scholarly Review. 5 Bleisure: a quantitative study on the destination as a factor in attending MICE events ; 3 | Tagle, Isabel Beatriz ; | Amores, Anael ; | Francisco, Hazel ; | Winter, Myrrel ; Publication details: Taguig City Enderun Colleges 2018Description: Pages 67-79 Journal srticleISSN: - 26723301
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | |
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Journal Filipiniana
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Commission on Higher Education | JF | JF ECSR Vol. 3, no. 1 (Browse shelf(Opens below)) | 2 | Available | copy 1 | CHEDJF- 000005 | ||
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Journal Filipiniana
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Commission on Higher Education | JF | JF ECSR Vol. 3, no. 1 (Browse shelf(Opens below)) | 2 | Available | copy 2 | CHEDJF- 000005 |
Published in Enderun College Scholarly Review Vol. 3, no. 1 (AY 2019-2020)
Includes bibliography.
Bleisure is the act of mixing business travel with leisure or vacation time. With the rise of bleisure, this research aimed to study if a destination is a significant consideration for attendance to a MICE event. Moreover, this research answered the question of what are the other facators that would most affect the attendee's decision to come to the event. This study employed the quantitative research method and conducted an online survey to the participants holding supervisory level in a business company that has attended MICE events.
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