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022 _a26723301
040 _cCHED
090 _aJF ECSR Vol. 3, no. 1
100 _aSalipsip, Dementrio P.
245 _aSocial media influencing
_cDementrio P. Salipsip, Jacqueline L. Lucero, and Suzanne Llanera
260 _aTaguig City
_bEnderun Colleges
_c2018
300 _apages 5-20
_fJournal article
440 _aEnderun Colleges Scholarly Review
_n1
_pSocial media influencing
_vVolume 3
_x26723301
500 _aPublished in Enderun College Scholarly Review Vol. 3, no. 1 (AY 2019-2020)
504 _aIncludes bibliography.
520 _aSocial media plays an important role nowadays in the lives of millions of people all over the world; thus, it shifts many of the industries' operations in order to cope up with the rise of technological advancement that keeps on driving the consumers and business owners in dealing through different platforms. This study shows the respondents' behavior on how and why they use social media and how it affects their decision in terms of purchasing.
650 _aSocial media.
650 _aSocial media and society.
650 _aSocial media -- Influence.
800 _aLucero, Jacqueline L.
800 _aLlanera, Suzanne
942 _cJF
_jJF ECSR Vol. 3, no. 1
999 _c276
_d276