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003 | CHED | ||
005 | 20240425162433.0 | ||
008 | 221017t xxu||||| |||| 00| 0 eng d | ||
022 | _a26723301 | ||
040 | _cCHED | ||
090 | _aJF ECSR Vol. 3, no. 1 | ||
100 | _aBernabe, Cynthia R. | ||
245 |
_aBleisure _b: a quantitative study on the destination as a factor in attending MICE events _cCynthia R. Bernabe, Isabel Beatriz Tagle, Anael Amores, Hazel Francisco, Myrrel Winter |
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260 |
_aTaguig City _bEnderun Colleges _c2018 |
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300 |
_aPages 67-79 _fJournal srticle |
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440 |
_aEnderun Colleges Scholarly Review _n5 _pBleisure: a quantitative study on the destination as a factor in attending MICE events _v3 _x26723301 |
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500 | _aPublished in Enderun College Scholarly Review Vol. 3, no. 1 (AY 2019-2020) | ||
504 | _aIncludes bibliography. | ||
520 | _aBleisure is the act of mixing business travel with leisure or vacation time. With the rise of bleisure, this research aimed to study if a destination is a significant consideration for attendance to a MICE event. Moreover, this research answered the question of what are the other facators that would most affect the attendee's decision to come to the event. This study employed the quantitative research method and conducted an online survey to the participants holding supervisory level in a business company that has attended MICE events. | ||
650 | _aSpecial events | ||
650 | _aCongresses and conventions. | ||
650 | _aMeetings. | ||
800 | _aTagle, Isabel Beatriz | ||
800 | _aAmores, Anael | ||
800 | _aFrancisco, Hazel, | ||
800 | _aWinter, Myrrel | ||
942 |
_cJF _jJF ECSR Vol. 3, no. 1 |
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999 |
_c279 _d279 |