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022 _a26723301
040 _cCHED
090 _aJF ECSR Vol. 3, no. 1
100 _aBernabe, Cynthia R.
245 _aBleisure
_b: a quantitative study on the destination as a factor in attending MICE events
_cCynthia R. Bernabe, Isabel Beatriz Tagle, Anael Amores, Hazel Francisco, Myrrel Winter
260 _aTaguig City
_bEnderun Colleges
_c2018
300 _aPages 67-79
_fJournal srticle
440 _aEnderun Colleges Scholarly Review
_n5
_pBleisure: a quantitative study on the destination as a factor in attending MICE events
_v3
_x26723301
500 _aPublished in Enderun College Scholarly Review Vol. 3, no. 1 (AY 2019-2020)
504 _aIncludes bibliography.
520 _aBleisure is the act of mixing business travel with leisure or vacation time. With the rise of bleisure, this research aimed to study if a destination is a significant consideration for attendance to a MICE event. Moreover, this research answered the question of what are the other facators that would most affect the attendee's decision to come to the event. This study employed the quantitative research method and conducted an online survey to the participants holding supervisory level in a business company that has attended MICE events.
650 _aSpecial events
650 _aCongresses and conventions.
650 _aMeetings.
800 _aTagle, Isabel Beatriz
800 _aAmores, Anael
800 _aFrancisco, Hazel,
800 _aWinter, Myrrel
942 _cJF
_jJF ECSR Vol. 3, no. 1
999 _c279
_d279