000 00597nam a22001817a 4500
001 ched56317164
005 20240425162812.0
008 120808t xxu||||| |||| 00| 0 eng dCD-01190
050 _aCD-01190t
099 _c3961
_d3961
100 _aBaljon, Madel Demdam
245 _aA Descriptive study on determining multichannel contact resource allocation strategy through customer lifetime value (CLV) analysis
_cMadel Demdam Baljon
260 _aManila
_bDe La Salle University
_c2011
300 _aiii, 187p.
502 _aMaster of Science
_bMarketing
942 _cTD
999 _c3540
_d3540