Determinants of customer behavior to sustain the return intentions program of Marinduque / Lynle N. Mendoza
Material type:
TextPublication details: Manila : Philippine Women's University ,2018. Description: xii, 160 leaves 28 x 21cmSubject(s): Online resources: Abstract: The purpose of this research was to evaluate the determinants of
customer behavior as basis for the development of sustainable return intentions
program. Surveys were completed by the local and foreign tourists visited in the
province of Marinduque. The study aims to answer which among the factors of
customer behavior (Cultural, Social, Personal and Psychological) greatly
influence the return intentions and served as basis of the province to develop a
sustainable return intentions program. Through a survey of 397 local/foreign
tourists in the province, it was found out that the the respondents' demographic
profile posted significant differences in the respondents' perceptions. In
particular, gender, age, civil status, and educational attainment showed
significant differences in the respondents' mean ratings on several variables that
were considered in the study. Results of the test of Correlation showed
significant and positive correlation between the determinants of Customer
Behavior and areas defining the Return Intention programs. The study also
showed that Psychological Factors have the strongest relationship with the
different facets of sustainability of Return Intentions.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Thesis and Dissertation
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Commission on Higher Education Theses and Dissertations | LG 995 2018 C6 M46 (Browse shelf(Opens below)) | Storage Area | CHEDTD-000099 | |||
Digital Thesis and Dissertations
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Commission on Higher Education Digital Thesis and Dissertation | Digital Thesis and Dissertation | LG 995 2018 C6 M46 (Browse shelf(Opens below)) | Available (Room Use Only) | DCHEDTD-000043 |
Thesis (Master in Business Administration) -- Philippine Women's University, July 2018.
The purpose of this research was to evaluate the determinants of
customer behavior as basis for the development of sustainable return intentions
program. Surveys were completed by the local and foreign tourists visited in the
province of Marinduque. The study aims to answer which among the factors of
customer behavior (Cultural, Social, Personal and Psychological) greatly
influence the return intentions and served as basis of the province to develop a
sustainable return intentions program. Through a survey of 397 local/foreign
tourists in the province, it was found out that the the respondents' demographic
profile posted significant differences in the respondents' perceptions. In
particular, gender, age, civil status, and educational attainment showed
significant differences in the respondents' mean ratings on several variables that
were considered in the study. Results of the test of Correlation showed
significant and positive correlation between the determinants of Customer
Behavior and areas defining the Return Intention programs. The study also
showed that Psychological Factors have the strongest relationship with the
different facets of sustainability of Return Intentions.
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