Determinants of customer behavior to sustain the return intentions program of Marinduque / Lynle N. Mendoza

By:

Mendoza, Lynle N

Material type: Text

TextPublication details: Manila : Philippine Women's University ,2018. Description: xii, 160 leaves 28 x 21cmSubject(s):

Online resources:

Abstract: The purpose of this research was to evaluate the determinants of customer behavior as basis for the development of sustainable return intentions program. Surveys were completed by the local and foreign tourists visited in the province of Marinduque. The study aims to answer which among the factors of customer behavior (Cultural, Social, Personal and Psychological) greatly influence the return intentions and served as basis of the province to develop a sustainable return intentions program. Through a survey of 397 local/foreign tourists in the province, it was found out that the the respondents' demographic profile posted significant differences in the respondents' perceptions. In particular, gender, age, civil status, and educational attainment showed significant differences in the respondents' mean ratings on several variables that were considered in the study. Results of the test of Correlation showed significant and positive correlation between the determinants of Customer Behavior and areas defining the Return Intention programs. The study also showed that Psychological Factors have the strongest relationship with the different facets of sustainability of Return Intentions.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Thesis and Dissertation	Commission on Higher Education Theses and Dissertations		LG 995 2018 C6 M46 (Browse shelf(Opens below))	Storage Area		CHEDTD-000099
Digital Thesis and Dissertations	Commission on Higher Education Digital Thesis and Dissertation	Digital Thesis and Dissertation	LG 995 2018 C6 M46 (Browse shelf(Opens below))	Available (Room Use Only)		DCHEDTD-000043

Browsing Commission on Higher Education shelves, Shelving location: Theses and Dissertations Close shelf browser (Hides shelf browser)

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	LG 995 2018 C6 M36 Simulation of crop management options for USM Var 10 Maize (Zea mays L.) variety	LG 995 2018 C6 M36 Vocabulary instructional strategies in relation to the oral fluency of senior high school students	LG 995 2018 C6 M46 Knowledge and skills in information and communications technology and functional efficiency of librarians of PLAI Laguna	LG 995 2018 C6 M46 Determinants of customer behavior to sustain the return intentions program of Marinduque	LG 995 2018 C6 M47 Intelligent library systems with data analytics for emhanced customer relation management toward continuos quality improvement	LG 995 2018 C6 V55 Motivational practices towards employees retention in the business processing outsourcing (BPO) industry, Dumaguete City, Philippines	LG 995 2018 C6 Y37 Extraction process optimization and evaluation of physico-chemical and functional properties of gelatin from sea slug (Peronia verruculata Cuv.)	Next

Thesis (Master in Business Administration) -- Philippine Women's University, July 2018.

The purpose of this research was to evaluate the determinants of
customer behavior as basis for the development of sustainable return intentions
program. Surveys were completed by the local and foreign tourists visited in the
province of Marinduque. The study aims to answer which among the factors of
customer behavior (Cultural, Social, Personal and Psychological) greatly
influence the return intentions and served as basis of the province to develop a
sustainable return intentions program. Through a survey of 397 local/foreign
tourists in the province, it was found out that the the respondents' demographic
profile posted significant differences in the respondents' perceptions. In
particular, gender, age, civil status, and educational attainment showed
significant differences in the respondents' mean ratings on several variables that
were considered in the study. Results of the test of Correlation showed
significant and positive correlation between the determinants of Customer
Behavior and areas defining the Return Intention programs. The study also
showed that Psychological Factors have the strongest relationship with the
different facets of sustainability of Return Intentions.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer